Indirect Lending Credit Union Cross-Selling Welcome Email
Credit unions are a reliable resource for dealer indirect lending. Sometimes indirect loans and full-service members don’t always go together.
Introducing the Personal URL (PURL); Each month the credit union will email these new members a welcome letter that includes a Person URL (PURL) link. The PURL offers cross-sell items including banking products from the credit union.
The PURL link is cost-free and comes in two versions.
• Dealer Version with a Discount Oil Change package.
• Credit Union version; no dealer offer.