Indirect Lending Credit Union Cross-Selling Welcome Email

Credit unions are a reliable resource for dealer indirect lending.  Sometimes indirect loans and full-service members don’t always go together.


Introducing the Personal URL (PURL); Each month the credit union will email these new members a welcome letter that includes a Person URL (PURL) link. The PURL offers cross-sell items including banking products from the credit union.


The PURL link is cost-free and comes in two versions.

• Dealer Version with a  Discount Oil Change package.

• Credit Union version; no dealer offer.

Welcome New Member!

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